Namewright

Fantasy shop name generator

Ten trades, hundreds of signs, and one memorable item on every shelf, so the shopkeeper scene is ready before the players walk in.

or press R anywhere

Eight entries, freshly inked

  1. Bookseller & scribe

    Rawise's Library

    Proprietor
    Rawise Buttondew, halfling
    For sale
    A ledger from a merchant house that went bankrupt under odd circumstances

  2. Bookseller & scribe

    The Dog-Eared Scroll

    Proprietor
    Sighelm Theodredson, human
    For sale
    A book of children's rhymes that, read in order, describes a hidden door

  3. Blacksmith & armourer

    Ashbreaker & Apprentice

    Proprietor
    Darina Ashbreaker, dwarf
    For sale
    A cooking pot forged from a melted-down helm, still with the dent

  4. Baker & sweets

    Seabrand's Oven

    Proprietor
    Seabrand Randbertson, human
    For sale
    A loaf baked with a single coin inside, sold every festival day

  5. Bookseller & scribe

    The Forgotten Lectern

    Proprietor
    Mildebrand Elfmundson, human
    For sale
    A history of the town written by someone who clearly hated the mayor

  6. Herbalist & healer

    Basket & Poultice

    Proprietor
    Bithkanthish Clan Tithxerar, dragonborn
    For sale
    A bitter tonic for seasickness that works better than it tastes

  7. Herbalist & healer

    Thyme Heals

    Proprietor
    Durbilk Nonbinlig, dwarf
    For sale
    Sleepwell tea, sold only one pouch per customer after "the incident"

  8. Fletcher & bowyer

    Arnward's Bows

    Proprietor
    Arnward Marmouth, human
    For sale
    A crossbow with a crank that clicks out a short song

Naming shops well

Fantasy shops are named the way real ones were: after the owner (Odric's Forge), after the family (Thatcher & Daughters), after the craft's tools (Needle & Thimble), or with a painted sign (The Bubbling Cauldron). Some shopkeepers cannot resist a pun. Brewed Awakening is for a certain kind of alchemist.

Every result includes a proprietor drawn from Namewright's name generators, and one specific item for sale: not "+1 sword" but "a shield whose rim has been notched once for every year the smith has worked." It is something to ask about, which is how scenes start.

Questions

What are good magic shop names?

Pick the Magic & curios trade for names like The Whispering Orb, Spell & Spoon or Hex Appeal, each with a curious item for sale.